In my experience, designers, artists, and writers tend to be an introverted lot who prefer to work behind the scenes. Of course, there are always the exceptions to the rule: Yayoi Kusama is as recognizable as her incredible body of work, Takashi Murakami looks like a character from one of his own artworks and the colorful and sartorially elegant Karim Rashid is as visually recognizable as his astonishing furniture designs.

But, in general, most of my creative friends prefer to just make things rather than promote them. But without promoting your work, it has about as much chance of making it as blindly posting an audio file to SoundCloud and just hoping someone stumbles into it. Of course, you could get lucky like 14-year old Billie Eilish was when she uploaded “Ocean Eyes” to SoundCloud one night in 2016 and woke up to find it had gone viral. But this is the exception, not the rule.